Quezon City, Philippines – InfiniVAN Inc., in collaboration with the University of the Philippines (UP) National Engineering Center, officially launched LikásGPT—an AI-powered, locally attuned Customer Relationship Management (CRM) system—through a ceremonial MOA signing and press conference held on July 29, 2025, at the UP National Engineering Center, Diliman.
In a packed venue filled with university leaders, government stakeholders, and members of the press, InfiniVAN Chairman Mr. Koji Miyashita delivered a message rooted in sincerity and purpose:
“Helping customers in the Philippines can be challenging because of the many languages and dialects. With LikásGPT, we want to make sure every Filipino feels truly heard—wherever they are and however they speak.”
Addressing Real Social Challenges in the Philippines
The Philippines is home to over 186 regional languages in addition to Filipino and English. These linguistic divides have long hindered businesses from providing effective customer support, limiting access, feedback collection, and overall satisfaction—especially in underserved and multilingual regions.
LikásGPT directly responds to these challenges. Built on Large Language Model (LLM) technology, the system allows companies to engage with customers more accurately, naturally, and efficiently, regardless of dialect or channel. It will support 12 local languages, aiming to cover over 90% of the Philippine population.
Beyond translation, LikásGPT intelligently processes inquiries, offers context-aware, human-like responses, supports multi-channel communication (chat, email, SMS, social media), and integrates smoothly into existing CRM tools—all while analyzing interaction data for smarter business decisions.
Unlocking Business Value Through Real Customer Understanding
LikásGPT is not just a tech innovation—it is a strategic tool to help businesses meet the growing demand for faster, more meaningful customer experiences. By reducing wait times and enabling more relevant responses, companies can address concerns with greater speed and accuracy. Additionally, it allows organizations to gather valuable insights from customer feedback, which can be used to enhance existing products, discover new market opportunities, and craft more personalized offerings for each customer.
Ultimately, these capabilities will enable companies to evolve more intelligently, strengthen customer trust, and contribute to a more competitive and innovative business landscape. In the bigger picture, this ripple effect can help uplift our economy and, in turn, improve the quality of life for Filipinos across all regions.
Where AI Meets Identity: Protecting Culture One Conversation at a Time
Unlike off-the-shelf AI tools, LikásGPT is being designed specifically for the Philippine market. According to Mr. Miyashita, this is part of InfiniVAN’s long-term vision to evolve “beyond infrastructure” and contribute to an AI-powered digital ecosystem that truly understands local needs.
Dr. Eugene Rex L. Jalao, UP professor and project lead, underscored the importance of building solutions rooted in social responsiveness and regional diversity. With over 15 years of experience in business analytics, AI, and industrial engineering, Dr. Jalao and his team are instrumental in bringing this Filipino-first innovation to life.
Also present were UP Diliman Chancellor Atty. Edgardo Carlo L. Vistan II, NEC Executive Director Dr. Maria Antonia Tanchuling, InfiniVAN President Mr. Shigeki Nakahara, Naobumi Yokota, Minister for Economic Affairs at the Embassy of Japan in the Philippines, and DTI-BOI Director Mary Ann Raganit, all of whom expressed support for the project’s contribution to national development.
Redefining Customer Engagement to Drive Business Growth and Everyday Innovation
Set for its Minimum Viable Product (MVP) release in December 2025, LikásGPT is poised to serve not just enterprises but a broader movement—bridging the digital divide, enabling smarter business practices, and creating inclusive digital services across regions.
LikásGPT represents a new era of customer support experience—where every conversation becomes an opportunity to improve, innovate, and grow. It equips businesses with the ability to adapt faster, listen more deeply, and respond with empathy—all while extracting insights that fuel long-term value.
By empowering companies to serve smarter, connect deeper, and operate more inclusively, LikásGPT has the potential to reshape how customer experience is delivered in the Philippines—from urban centers to remote provinces. It sets a new standard not just for AI adoption, but for how businesses and technology can work together to elevate lives, strengthen economies, and preserve cultural identity.
Through this initiative, InfiniVAN boldly expands its mission beyond connectivity—emerging as a trailblazer in digital transformation, committed to building a future where technology not only works—but truly understands.